Alexander James

Legacy gets talked about a lot in cannabis. People say they want legacy operators, they say they want that experience, they say they value it. Then, when it comes time to hire or set pay, the conversation gets awkward. I hear the same story from friends and candidates again and again. They have done this work for years under pressure, without a safety net, and now that the legal doors are open they are told to prove themselves all over again.

We’re standing at an incredible crossroads in the European cannabis scene right now. For decades, the heart of this culture, the growers, breeders, and extractors who shaped it, have had to work in the shadows.

As the legal cannabis industry continues to grow, we’re witnessing a shift in the landscape. With more production, more strains, and more...